“Selling to the UK – Getting your message across! Website localisation, marketing, brand building”

“ (Many Polish exporters), with a bit of polish and advice could significantly improve their sales results in the UK …. marketing themselves better in English. There are quick-wins to increased volumes and profits.”

Michael Dembiński,

Chief Advisor

British Chamber of Commerce,

with whom Lacrosse has given presentations to exporters throughout Poland over the past year.

Lacrosse is returning to the BPCC Kraków Export Forum on 19 May 2016 with a new presentation- “Selling to the UK – Getting your message across! Website localisation, marketing, brand building”. Please see the invitation below:
British-Polish Chamber of Commerce invites you to

Thursday, 19  May 2016,
10:00 – 17:00

Novotel Kraków Centrum, Kościuszki 5
BPCC organises second conference to support Polish exporters selling to UK

Poland’s exporters had a record year in terms of sales to the UK; the value of Polish goods exported  in 2015 to Britain – Poland’s second-largest market – was over £8.3 billion.

This event continues the work begun last year, when BPCC members explained to Polish exporters in very specific seminar sessions how to go about selling to the UK in practical terms. With presentations about logistics, translation, trade finance, certification and contractual issues, Polish exporters could learn directly from experienced practitioners all they need to know to successfully enter the UK market.

There is plentiful upside as the combination of a favourable exchange rate, ever-improving product quality and innovativeness, and the natural-born dynamism of Polish exporters all help to boost sales. Yet the differences in business culture and legal environment mean that Polish business is often failing to maximise its potential.

Michael Dembinski, the BPCC’s chief adviser, says “Among Polish exporters, there are many ‘rough diamonds’, which – with a bit of polish and advice, could significantly improve their sales results in the UK market. From marketing themselves better in English, to negotiating contracts, through to bypassing numerous intermediaries on their way to the British client or customer, there are quick-wins to increased volumes and profits. This event will show the huge potential to Polish firms of the UK market, as well as highlighting the pitfalls that can befall them.”

For BPCC members, this event offers access to new business in the form of Polish exporters keen to learn more about selling to Britain. If your company provides advice or services that could be of use to Polish exporters, and you wish to take an active, high-profile, part in this event, there is still the possibility of being one of the partners. The target group is medium- and larger-sized Polish businesses that are already doing export business but wish to expand their international operations to the UK.

10:00 – 10:15 Registration
10:15 – 10:30 Introduction and welcome from Paweł Siwecki, CEO and Urszula Kwaśniewska, Regional Director BPCC
Plenary session: Opportunity UK – Routes to Market
10:30 – 11:00 Export to the UK! Opportunities for Polish firms and the support of BPCC, Michael Dembinski, BPCC Chief Adviser and Marta Smolarek, BPCC Export Manager
11:00 – 11:20 How to export and maintain liquidity? Analysis of examples of the use of factoring in exports, Tomasz Rodak, Sales Director, Bibby Financial Services
11:20 – 11:40 Taxes and accounting: VAT, excise, how to do business in the UK, David James, Director, MAZARS Polska
11:40 – 12:00 Coffee break
12:00 -12:20 Dover Express –  connecting two markets, Maciej Winiarski, Director of Logistics, KMC Services
12:20 – 12:40 Selling to the UK – Getting your message across! Website localisation, marketing, brand building – David Kennedy, Marketing Director, Lacrosse Polska
12:40 – 13:00 Check your partners first! How not to get cheated – Sebastian Szulkowski, Adams Law, UK
13:00 – 13:20 Working together – British distribution model. Marek Schejbal, Senior Consultant, BPCC
13:20 – 14:00 Lunch
14:00 – 15:30 Workshop –  supply chain management
Group A: Food                                             Group B: House and Garden(Consumer Goods)

Marek Schejbal, BPCC                                                     Michał Łukaszewski, Merchindiser, Homebase
15:30 – 17:00 Networking
Participation costs:
BPCC members: 150 PLN + VAT
Non-members: 350 PLN + VAT

Firms from UK will be invoiced for the amount for 35 GBP (members) and 50 GBP (non-members) + 23% VAT.

Please send your confirmation including your full name, name of company and job title, as well as invoicing details to tomasz.stasiek.intern@bpcc.org.pl no later than Friday, 13 May. Please mark which workshops you choose.

Language of the conference is Polish. Translation will not be provided.

Best regards,
BPCC Patrons: HSBC Bank Polska S.A.; Mott MacDonald; PwC Polska; Tesco Polska; UKTI;

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