Please see the article in the BPCC about Exporting Cosmetics to the UK , a conference where Lacrosse gave a presentation on translation and on e-marketing tips for rebuilding your web page so it is directed at the UK market, and the problems to avoid.
Presentations and media
7 things we learned about the risks and rewards of exporting
At the Exporting to the UK Forum for the cosmetics industry in Warsaw on 28 September at the University of Warsaw Biological and Chemical Research Centre we learned the following seven things: 1. The right approach It is crucial to engage a native speaker who knows the sector for translation and localisation. Krystyna Rzemieniecka, a cosmetics […]
How do you translate “Brexit” into language business terms?
Polish news channels have been calling Lacrosse for interviews on Brexit, asking for our view as a media monitor on what might happen now. The honest answer is that we are just trying to keep up with events, and our guess is really as good as any other’s. Radio Scotland’s Saturday morning show talked […]
ELIA members meet in Mallorca to talk business strategy and M&A
Last week I had the great pleasure of returning to the Balearic paradise of Mallorca, to attend the European Language Industry Association (ELIA) two day ND Focus meeting. The event which took place in the secluded yet sublime environment of the Hotel Formentor, was an opportunity for translation and localisation business owners from across the […]
It costs less than you think to correct a badly-translated website
That sinking feeling We have all been there. There are some dodgy links and a spammer has managed to input Japanese pictograms into the comments page. The image of tanned executives high-fiving each other downloaded for free to illustrate the corporate culture of success is completely out of tune with what really goes on […]
“Selling to the UK – Getting your message across! Website localisation, marketing, brand building”
“ (Many Polish exporters), with a bit of polish and advice could significantly improve their sales results in the UK …. marketing themselves better in English. There are quick-wins to increased volumes and profits.” Michael Dembiński, Chief Advisor British Chamber of Commerce, with whom Lacrosse has given presentations to exporters throughout Poland over the past year. Lacrosse […]
Kielce Export Forum
Lacrosse once again delivered a presentation as part of the UK export roadshow organised by the British Chamber of Commerce, advising companies on doing business with the UK, which continued its Odyssey around Poland with a conference at the Kielce Regional Science Centre in Chęciny, outside Kielce. We were most impressed by the turnout of around 60 companies from […]