That sinking feeling We have all been there. There are some dodgy links and a spammer has managed to input Japanese pictograms into the comments page. The image of tanned executives high-fiving each other downloaded for free to illustrate the corporate culture of success is completely out of tune with what really goes on […]
“Selling to the UK – Getting your message across! Website localisation, marketing, brand building”
“ (Many Polish exporters), with a bit of polish and advice could significantly improve their sales results in the UK …. marketing themselves better in English. There are quick-wins to increased volumes and profits.” Michael Dembiński, Chief Advisor British Chamber of Commerce, with whom Lacrosse has given presentations to exporters throughout Poland over the past year. Lacrosse […]
Kielce Export Forum
Lacrosse once again delivered a presentation as part of the UK export roadshow organised by the British Chamber of Commerce, advising companies on doing business with the UK, which continued its Odyssey around Poland with a conference at the Kielce Regional Science Centre in Chęciny, outside Kielce. We were most impressed by the turnout of around 60 companies from […]
Helping put Mazovia’s heritage on the International Stage
Last Friday saw the official launch at the International Travel Show TT Warsaw of three new tourist heritage trails across Poland’s Mazovian Province. The trails, which are accompanied by expertly-written guides available in four languages, a mobile app and dedicated website, are the latest in a line of initiatives of the Mazovian Regional Tourism Organisation, […]
Wojtek the Bear memorial statute unveiled in Edinburgh
I suspect many of you will have heard by now of Wojtek the bear soldier, an orphaned bear who was adopted in 1942 in the mountains of Iran by soldiers from the Polish II Corps of Anders’ exiled Polish army. The story of Wojtek the Bear is as fascinating as it is incredible and moving, […]
Why Translation and Editing Software is Bad for Your Reputation continued…
Today I came across a Polish website that had obviously been translated into English by what are referred to in the industry as statistical machine translation engines. The English section had a subsection called “The Ladies Work”. It took while to figure out that this wasn’t a breach of the Sex Discrimination at Work Act. […]
Bringing the glory of Scotland to Polish kids
Earlier today I had the pleasure of addressing three classes of primary school children at my boys’ local school. Kilted (day wear) and complete with powerpoint presentation and projector my job was to deliver, in English, a lively and entertaining talk about Scotland to Polish children between the ages of 9 and 11. The classroom, […]
Chopin Guides Available at Competition Final
Copies of the Chopin Route made available to attendees of the Chopin Competition Prior to the official launch of the Chopin Route guide book, those lucky enough to have a ticket for the 2015 Warsaw Chopin Competition finals received a copy this week. The guide, one of three routes which Lacrosse translated under an […]
Polish Tourism getting the message across (finally)
A visit to the Polish Tour Salon tourist fairs in Poznan last week brought home the message that Poland is finally competing at the highest level for tourists from the domestic market and for incoming tourists, by producing sophisticated, well-researched and well-written material. A senior industry specialist we spoke to demonstrated she understood that translation […]
Proud to join Elia and attend Krakow Networking Days
Lacrosse is delighted to announce that it has become a member of Elia, the European Language Industry Association, an organization committed to promoting ethics and quality standards throughout the translation and localization industry. Elia encourages those entering the industry by organising the Elia Exchange with participating universities. The programme gives students opportunities to improve their […]