There’s an abundance of advice online on how to write great marketing copy. Bloggers analyse the topic from multiple angles and provide bulletproof rules on how to optimize your message. However, we regularly encounter marketing content which lacks creative flair and is merely a pale translation of the original. Can a powerful message be translated […]
At the Exporting to the UK Forum for the cosmetics industry in Warsaw on 28 September at the University of Warsaw Biological and Chemical Research Centre we learned the following seven things: 1. The right approach It is crucial to engage a native speaker who knows the sector for translation and localisation. Krystyna Rzemieniecka, a cosmetics […]
That sinking feeling We have all been there. There are some dodgy links and a spammer has managed to input Japanese pictograms into the comments page. The image of tanned executives high-fiving each other downloaded for free to illustrate the corporate culture of success is completely out of tune with what really goes on […]
“ (Many Polish exporters), with a bit of polish and advice could significantly improve their sales results in the UK …. marketing themselves better in English. There are quick-wins to increased volumes and profits.” Michael Dembiński, Chief Advisor British Chamber of Commerce, with whom Lacrosse has given presentations to exporters throughout Poland over the past year. Lacrosse […]
Lacrosse once again delivered a presentation as part of the UK export roadshow organised by the British Chamber of Commerce, advising companies on doing business with the UK, which continued its Odyssey around Poland with a conference at the Kielce Regional Science Centre in Chęciny, outside Kielce. We were most impressed by the turnout of around 60 companies from […]